To Embrace AI, Start By Understanding It
This Forrester Report addresses the buzz around AI and looks at what it can achieve today, what it may be capable of in the future, and how companies should decide which solution to invest in, as well as how to manage expectations.
- What AI-powered marketing solutions can do for B2C marketers
- Learning how to evaluate complex and often opaque AI systems
- How to overcome the buzzwords and set realistic, achievable goals