Can you really trust Google to make the optimal “profitable” bid for you when they’re the ones getting paid to run the ads? That’s kind of like trusting the fox to guard the henhouse.

Check out our latest article where we discuss:

  • How to stretch your paid search budget.
  • 5 ways a predictive search bidding model will benefit your paid search efforts.
  • A/B test results vs DoubleClick.
Get the Article