How Multiple Consumer Data Types Can Improve Your Marketing
This recent Forrester report outlines clear strategies for optimizing consumer data strategies for superior marketing impact.
- Three ways we create data about people and how/when to apply each type to improve relevance and performance.
- How to integrate multiple data types to improve targeting and engagement efforts.
- The four types of consumer data and their unique acquisition, ownership, and governance rules.
*Forrester Report – Consumer Data: Beyond First and Third Party, July 3, 2017