FORRESTER RESEARCH REPORT

How Multiple Consumer Data Types Can Improve Your Marketing

This recent Forrester report outlines clear strategies for optimizing consumer data strategies for superior marketing impact.

What's Inside:

  • Three ways we create data about people and how/when to apply each type to improve relevance and performance.
  • How to integrate multiple data types to improve targeting and engagement efforts.
  • The four types of consumer data and their unique acquisition, ownership, and governance rules.
*Forrester Report – Consumer Data: Beyond First and Third Party, July 3, 2017
Get the Forrester Report