ARTICLE

How Consumer Data Can Change the Game

In this article, you’ll learn that the key to putting customers first is leveraging data and technology to get to know them better. Companies that move beyond the “who” and “what” of marketing to understand the “why” will have a better chance of not just surviving but thriving in the post-digital era.

What's Inside:

  • What Forrester calls the “Mobile Mind Shift” and why it matters
  • Key strategies for moving toward a “customer-obsessed” model
  • Leveraging the right technology and data to get there faster
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