Digital Marketing Forecast:
Time to Re-think Where You’re Investing?
- Digital growth will continue with more investment into new technologies that increase efficiency.
- Display emerges stronger as marketers rebalance budgets to meet people in the moment.
- Marketers are focusing more on creating high-quality, connected brand experiences, and less on high-frequency communication.
*Forrester Report – US Digital Marketing Forecast: 2016 To 2021, January 24, 2017