Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content, and offers that cater to their needs in any given moment.
Join our featured speaker Brendan Witcher, Forrester’s Principal Analyst for Digital Business Strategy, as he shares market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel.
View this webinar and learn:
- How to treat your customers as individuals using rich customer profiles.
- Four characteristics of a personalization strategy to enable individualization – not just segmentation.
- Real-world examples from leading brands winning in today’s consumer-driven digital era.