The New Digital Imperative: Becoming Customer-Obsessed Through Data-Driven Experiences

Originally aired: January 23, 2018

View this webinar with guest speaker and Forrester Principal Analyst, Brendan Witcher, where he will explore how digital professionals in 2018 must become hyper obsessed with their customer’s experience — while also actively tackling personalization, voice, artificial intelligence (AI), and new mandates for loyalty and fulfillment.

Key takeaways:

  • What are the foundational and structural pillars that are so crucial to digital marketing success in 2018?
  • What tech investments must digital business pros make today that will help them align with the needs and expectations of their specific customers?
  • What does success look like, and why marketers must take digital hallmarks like loyalty, personalization, and omnichannel to the next level?
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