In 2019, 25% of U.S. internet users blocked advertising on their connected devices.
 
 

Focus on people, not channels. And know their intent.

Consumers today are not only failing to notice digital ads; they’re actively avoiding them. To reduce customer acquisition costs while increasing both conversions and lifetime customer value, you need to adapt your strategy for the era of digital everywhere and disengaged audiences.

That means moving away from targeting customers on specific channels and towards engaging individuals with high-quality, dynamic, personalized content, delivered in context. While high levels of automation drive engagement, embedding brand personality into every conversation you have is more important than popping up everywhere your audience turns.