There’s a significant gap between the support businesses think they’re delivering and the support customers are experiencing. The CX Reality Check — Research, Revelations, and the Route Forward takes an up-close look at enterprise customer service, and what it reveals is certain to open your eyes. Customers are driving monumental change in the industry as they embrace messaging and other digital support technologies. Once you explore the findings and see the trends, you’ll recognize that it’s time for every business to acknowledge what their customers really want, and to rethink the way they approach the service experience. Change the conversation so that you can give customers the experiences that they demand.