For years, marketers have focused on getting more messages onto more screens. That tactic is clearly no longer effective.
Without the right data, analysis, and automation, marketers can’t reach individual consumers with a personalized message. You’re wasting your investment in paid digital media and losing revenue opportunities.
Consumers today are suffering from digital advertising overload. They cite the proliferation of ads as one of their top two frustrations with social media and, worldwide, nearly half use an ad blocker.
You need to make interactions more meaningful by understanding not just who these individual consumers are but what they’re trying to do.
In other words, you need to know the consumer’s intent.