“Orchestrating interactions that involve AI and live agents is no longer an “either/or” proposition. It now means blending the best of both in ways that take advantage of what each does best.” - Opus Research


Investment into AI for customer service continues to grow—to the tune of an estimated $2 billion globally. It is expected to double by 2025.

But developing a successful customer experience doesn’t come from simply adding technology alone, it still takes a human touch.

Opus Research shows that the best CX strategies are a balanced mix of human knowledge and skill with AI-powered automated virtual assistants.

With the right mix of human insights and powerful AI capabilities, organizations can give empowered customers the ability to control their own experience.

Find out how you can strike the right balance, so customers achieve their objectives in real time and with greater ease – and your business profits.