Messaging Apps have surged in popularity, becoming the most popular communication channel for younger demographics. This has paved the way for the latest in customer experience buzzwords: “Conversational Commerce.” But are messaging apps going to become the new frontier for engaging with customers? Does the technology even exist to make that happen?

Listen in on August 30th as we’re joined by featured speaker Art Schoeller, Vice President, Principal Analyst at Forrester Research as we discuss the impact messaging apps have had on the market, what capabilities these platforms have for facilitating interactions with businesses, and tips and tricks for your organization when it comes to embracing conversational commerce and messaging apps for customer service and support.

Key Takeaways:

  • What is conversational commerce and how should your organization be incorporating it into their CX strategy
  • The state of messaging apps and best practices for providing customer service and support on the channel
  • How the latest AI chatbots are able to automate customer experiences while still being conversational

Meet Our Speaker

Art Schoeller, Vice President, Principal Analyst, Forrester Research
GAs vice president and principal analyst at Forrester Research, Art Schoeller supports Application Development & Delivery (AD&D) Professionals who plan, build, and run unified communications and contact center workloads for enterprises.

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