First Aired:
July 13, 2017 8.30-9.15am PT / 11.30-12.15pm ET / 4.30-5.15pm GMT

The Demanding Traveler: Serving Millennials vs Boomers

Join us for this live webinar and learn:

  • How to engage with millennials and boomers across different platforms and channels.
  • The way to achieve balance between self-service and assisted service.
  • Different approaches needed to build loyalty with both generations.

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What is the perfect trip? The answer will be vastly different for a millennial versus a boomer traveler given different expectations during booking and planning process. The importance of building loyalty among millennials to replenish an aging boomer client base is critical.

As a travel industry leader in pursuit of successful digital transformation, you need to be cautious of applying a ‘one-size-fits-all’ approach. A balance between technology such as chatbots and human touch needs to be achieved to build loyalty with both generations.

Meet Our Speaker

Kimberlee West - Product Marketing Manager
Kim has 8 years of experience in building insight and engagement strategies from her consulting and advisory background. As [24]7.ai’s Product Marketing Manager, she provides trend analysis in the travel, hospitality, telecom, and consumer goods industries to help major brands achieve success in customer engagement.