What is the perfect trip? The answer will be vastly different for a millennial versus a boomer traveler given different expectations during booking and planning process. The importance of building loyalty among millennials to replenish an aging boomer client base is critical.
As a travel industry leader in pursuit of successful digital transformation, you need to be cautious of applying a ‘one-size-fits-all’ approach. A balance between technology such as chatbots and human touch needs to be achieved to build loyalty with both generations.
Meet Our Speaker
Kimberlee West - Product Marketing Manager
Kim has 8 years of experience in building insight and engagement strategies from her consulting and advisory background. As 7.ai’s Product Marketing Manager, she provides trend analysis in the travel, hospitality, telecom, and consumer goods industries to help major brands achieve success in customer engagement.